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Contentsquare

The power to make the digital world more human.

Our mission

Contentsquare moves beyond traditional analytics to enable an unprecedented understanding of the customer experience that transforms your business. With intuitive technology that reveals the behavior, intent and feelings of any and every user, we allow businesses to deliver more human experiences quickly, while ensuring privacy and accessibility. This results in faster growth, greater agility and happier customers. We power the new digital experience, made more human.

Our story

While studying at the prestigious ESSEC business school in Paris, France, our founder Jonathan Cherki became fascinated with the gap between the digital experiences brands thought they were offering and what consumers were actually getting. As a college assignment, he started to develop an application to measure digital performance, and in 2012, Contentsquare was born.

From one French entrepreneur in a small Parisian attic, we’ve grown to a global workforce of over 1,500. We’ve raised $1.4B in investment funding and, since 2019, acquired Clicktale, Pricing Assistant, Dareboost, and Adapte Mon Web. We've also launched a startup incubator, Atomic Labs by Contentsquare, and the Contentsquare Foundation, a nonprofit dedicated to digital accessibility. Today, Contentsquare is the largest dedicated experience analytics platform company.

In 2021, Contentsquare acquired Upstride and Hotjar, joining forces with the SMB product experience insights leader to deliver cutting-edge insights to businesses of all sizes and across all industries

  • - We're on a mission to empower you to create better experiences.


    Our digital experience analytics platform analyzes billions of digital behaviors, providing unique metrics, visualizations, and recommendations that every team can use to increase revenue, engagement, and growth.

    Explore benefits by role

    Digital Marketing Teams

    Powerful Yet Intuitive Analytics for Digital Marketing Teams

    Make sense of billions of visitor behaviors to improve conversion, increase content consumption, and personalize the customer journey.

    Visualize customer journeys to improve acquisition

    See how visitors progress through your site, page by page, from entry to exit. Reveal journeys by behavioral segment, acquisition channels or new versus repeat visitors. 

    Understand and Optimize Content ROI

    Reveal how visitors interact with every piece of content on your site. Create attribution to tell a story about how customers consume content — and how it influences goal completion.

    Surface insights to beat campaign targets

    Get a custom view of the metrics you and your team care about most such as key content consumption, form completions and purchases. Set AI alerts for KPIs related to your content so they notify you when metrics change dramatically.

    Analytics Teams

    AI Analytics and Automatic Insights for Analytics Teams

    Surface high-fidelity insights faster and quantify the impact of thoseinsights on your business. Empower your team with rich visualizations tohelp answer the questions internal stakeholders are asking.

    Understand customer behavior behind digital metrics

    Capture every in-page interaction and micro-gesture to understand the how and why behind traditional click metrics. Use these behavioral insights to design experiences that boost loyalty and conversion unique to your brand. With intuitive visualizations and dashboards, gain insight into how UX, product, pricing and content choices impact visitor behavior and your KPIs.

    Answer questions without relying on tags

    Capture interactions automatically so you can decide what to analyze and prioritize at any time, and answer questions on data retroactively — all without depending on tags being configured ahead of time. 

    Automatically surface insights to create successful customer journeys

    Get a custom view of the metrics you and your team care about most for specific items of content that you want to monitor. Set AI alerts for certain KPIs related to your content which will notify you when they change dramatically.

    Ecommerce Teams

    eCommerce Analytics That Turn Shoppers Into Customers

    Take the guesswork out of eCommerce conversion rate optimization. Make smarter, faster decisions that drive online sales.

    Surface opportunities to acquire, convert and retain more shoppers

    Whether at the individual, segment or shopper level, connect conversion and revenue metrics to actual customer behavior. Gain insights for conversion rate optimization to improve overall journeys as well as to optimize each page – including product detail pages, gift guides and checkout steps –  to acquire, convert and retain more shoppers.

    Quickly resolve barriers to conversion

    Identify and quantify problematic patterns to help determine improvement priorities. Uncover and quantify deviations in crucial KPIs fast. Identify and implement resolutions fast to recover potential losses in conversion and revenue. Gain AI Alerts to be notified when anomalies happen for immediate diagnosis.

    Conduct better tests and make faster data-driven decisions

    Extract and interpret behavioral data to inform hypotheses and create winning testing strategies. Identify and remediate usability issues affecting in-page experiences to improve conversions. Uncover why you’re getting specific feedback from customers and quantify its impact.

    Automatically surface insights to increase conversions

    Get a custom view of the ecommerce customer analytics you and your team care about most. Identify specific items of content that you want to monitor. Set AI alerts for certain KPIs related to your content which will notify you when they change dramatically.

    Design & UX Teams

    Understand, Quantify, Design and Innovate with UX Analytics

    Transform millisecond-level behaviors into meaningful insights, so you can design the experiences your customers want from your website, mobile site and app with analytics for ux.

    Identify opportunities for innovation and growth

    See actual behavior to create experimentation that transcends guesswork and gut feelings. Prioritization, ideation, hypothesizing, analyzing and time-consuming design and coding become data-driven. The end result is a more efficient, constantly improving testing engine.

    Do more meaningful testing at every stage of the cycle

    User experience analytics take the guesswork out of what affects user behavior by analyzing heatmaps before initiating a test. Run post-test analyses to uncover how the changes you’ve made impact visitors' interactions. Get faster insights into your entire testing optimization cycle, engineer smarter tests, and deliver substantial results. 

    Pinpoint website elements causing friction

    Expose the “why” behind visitors’ struggle by seeing the full digital journey within pages and across visits. Analyze behaviors with your team to align all stakeholders around your visitors’ actual experiences. Learn more about Journey Analysis

    Automatically surface insights to create successful customer journeys

    Get a custom view of the metrics you and your team care about most for specific items of content that you want to monitor. Set AI alerts for certain KPIs related to your content which will notify you when they change dramatically.

    Scrutinize and quantify negative feedback

    Uncover why you’re getting specific feedback on your digital properties through advanced integrations with leading Voice of Customer vendors, and quantify the impact on your top line. Link behavior analysis with those who have left feedback, enabling you to quickly contextualize why visitors are saying what they do. Learn more about Voice of Customer integrations.

    Operations & IT Teams

    Surface struggle, quantify impact and proactively recover revenue

    Uncover why you’re getting specific feedback, errors, and frustration on your digital properties, and quantify the impact on your top line. Align the team around a single version of the truth.

    See individual customer sessions connected to survey feedback

    Enable stakeholders to quickly and easily analyze the cause of customer satisfaction/dissatisfaction, as well as specific errors, metrics and trends such as checkout completions or removals, from the cart.

    Align insights and speed action across your ecosystem

    Uncover deep insights and understand the context of the data you’re getting from your existing marketing ecosystem, including all of your favorite application performance monitoring, optimization, VoC and analytics tools. Bridge the data sets from every system to gain a comprehensive picture of your enterprise’s digital customer experience.

    Support peak and unpredictable traffic spikes with confidence

    Our global network of consultants helps embed and scale usage of experience analytics across your organization through training, usage and adoption initiatives, as well as reporting and analysis, to ensure a single point of truth in understanding digital behavior. Our Peak Periods support options include on-site War Room services to ensure any issues that arise can be resolved quickly for maximum revenue recovery.

    Product Teams

    Insightful analytics for smarter product development

    Contentsquare helps product teams find "aha!" moments by unlocking the full picture of user behavior. Ship better products that maximize engagement and growth.

    Deep-dive into user journeys like never before

    See how visitors progress through your product, page by page, from entry to exit. Learn from your top users and understand why some users take unexpected journeys.

    Use advanced segmentation to make better decisions

    Slice and dice your analyses with endless segmentation options. Leverage third-party data from Google Analytics, Adobe Analytics, and dozens more. Prioritize innovations and engage development teams with incisive insights.

    Fix the most impactful issues first — and faster

    Contentsquare helps you identify frustrations and errors, but doesn't stop there. Our machine learning then prioritizes issues by their business impact, helping your team to manage its backlog intelligently and minimize revenue loss.

    Get actionable insights to guide your app strategy

    Easy to install and built for fast performance, Contentsquare’s app analytics helps you streamline your app, reduce costs and create a seamless experience that keeps users coming back again and again.


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